Mailing

Our services include:

• Purchasing Lists
• Managing Your List(s)
• Multiple Drops (no extra charge)
• Lowest Postage Rates (actual postage)

You’ve got a great design that really impinges. The printing is done and looks professional; it’s awsome. Now all that’s left is the part that actually counts the most: the mailing.

From getting the right list together and making it perfect, to preparing the mail by addressing and sorting it in trays or sacks with all the right paperwork, to getting it the post office and in the system without any hitches - there’s the trick.

There’s only about a dozen places things can go wrong, each of which weakens the overall effect of your campaign. At DPM we take the mailing portion of your project very seriously for the simple reason that here is where the most money is spent and here is where by far the most gets wasted due to mediocre work.

How can a mailtruck leave the post office to service their route and return in the afternoon with 10 to 20 percent of what they left with in the morning undelivered?

You can thank sloppy work at a mailhouse. Simple things like two to the same address, only one gets delivered but printing and postage for both were paid for by - guess who. Name wrong, address incomplete, barcode not exactly right, probably never made it to the truck in the first place. Guess who paid for that printing and postage anyway.

It’s your money and it’s our passion to get it right every time from the first step all the way through to delivery. At DPM, you can leave it to us — like you’re calling room service from work!

Lists

There’s probably no activity connected with advertising that so many know so little about as the mailing step in a direct mail campaign. This is unfortunate since it represents the largest portion of the expense. It also has a great deal to do with how effective any campaign will be.

When viewed as steps of a larger activity, mailing can be understood, correct decisions can be made, efficiency and economy controlled, and so called “bang-for-your-buck” can be optimized.

Each step or component can be less than optimum, which weakens all the other steps down the line. A beautiful and compelling design, professionally printed that gets mailed to a list that is old, sloppy, or full of duplicates or incomplete addresses, is doomed before it reaches the post office. Just stop by any Post Office that houses a Bulk Mail Center and look at the bins/dumpsters full of undelivered mail waiting to be recycled. It’s a massive amount, all of which cost money to design, print, prepare to mail and most of all, the postage was paid in full so it could land along with all the other pieces incorrectly addressed and undelivered.

It’s a wakeup call that everyone responsible for mailing should experience. As of May 15th of this year, new policy at the Post Office requires flawless accuracy regarding the specific bar code assigned to each address and the slightest error now equals a trip to the dumpster.

The point here is that not every company offering mail preparation services delivers the exact same service - not by a long shot. And more specifically, not everyone offering mailing services treats every list with the respect accuracy demands. Whether you’re using a list generated within your company or one freshly purchased for your mailing, ask the questions that ensure it is as close to perfect as technology and care will allow.

At DPM, we take great pride in the list sources we access and in our ability to optimize any list we utilize, yours or one newly purchased. Know for sure that your mailed piece is arriving at all the correct destinations. Call us with any questions or for assistance getting the right list for your next project.

By the way, our list services are a perfect example of how the best can cost less.